What is a content pillar? That’s marketing speak for a theme. Content pillars lead your social media plan to build an audience. Once you feel comfortable posting on your social platform, the next step is to…
How to Talk About Your Book for the First Time on Social Media
So many authors come to us wondering when and how to start talking about their book on social media. Doing something new is nerve wracking and we know not all your current followers are interested in…
Content Marketing: Optimizing Your Link in Bio
Last week we gave you some tips to optimize your Instagram bio. Now, I am going to give you some ideas for getting the most out of your “link in bio”. Instagram sets limits on when…
Creating An Effective Instagram Bio
Having an effective Instagram bio is a key factor in growing your audience since it is the first thing profile visitors will see. Potential new followers will see your bio and profile before making a quick…
Generating Awareness with Influencer Outreach
With the prevalence of social media continuing to grow, influencers are becoming incredibly powerful tools in content marketing. Generating awareness with influencer outreach can be incredibly useful when it comes to relationship development. A simple Instagram…
TikTok & Book Promotion
If you aren’t using it, you’ve heard of it. However, you might not know how to use it, or what it really is. Today we will be discussing the underdog tool in your promotional belt, TikTok,…
When Should You Start Being Active on Social Media?
I have written a lot about timing for traditional book publicity campaigns. However, I haven’t spoken much about social media timing in today’s book marketing campaigns. Many writers tell me they need to wait to start…
Threads vs X
With the complete rebranding of Twitter, now known as X, it’s a ripe time for some competition in the social media sphere. Meta has eagerly jumped at the opportunity and created Threads in hopes that previous…
AI Art and How it Affects Design
With the rise of AI such as ChatGPT and Dall-E, people are forgoing hiring artists and designers to instead use AI to create art for them. However, AI art has many flaws that make it pale…
How to Build a Community on Discord
With the use of social media, creators are able to connect with their audience directly. However, there isn’t a good place for the audience to gather and discuss on most social media. The biggest exception to…