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Category: News

Maximizing Your Reach: Boosting Posts on Instagram & Facebook

Maximizing Your Reach: Boosting Posts on Instagram & Facebook

Posted on September 4, 2024September 4, 2024

If you are looking for ways to increase your reach on social media, boosting posts on Facebook and Instagram can be the easiest way to start out. Knowing how to effectively use these features can help…

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Posted in News
Elevating Your Social Media Graphics: Using Canva Like A Pro

Elevating Your Social Media Graphics: Using Canva Like A Pro

Posted on September 4, 2024

Eye-catching graphics are essential for standing out and engaging with your social media audience. It may seem scary, but there are so many tools out there that can help you create visually appealing content with ease,…

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Posted in NewsTagged Book Marketing, Branding, content marketing, Digital Marketing, Facebook, Instagram, personal branding, Social Media
How Often Should You Publish?

How Often Should You Publish?

Posted on September 4, 2024September 4, 2024

A new author and writer of a series recently asked “how often should you publish?”  They said it took about a year to write the first book and another year to get the beta readers, editing,…

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Posted in NewsTagged Book Marketing, indie publishing, publishing
The Power of Social Media Analytics

The Power of Social Media Analytics

Posted on July 22, 2024July 22, 2024

Social media is a valuable tool for authors to promote their books and build an online audience. While creating engaging content is important, understanding how the content performs is just as important. Social media analytics can…

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Posted in NewsTagged analytics, Book Marketing, Branding, content marketing, Digital Marketing, Social Media
McMG’s Memorable Summer Reads

McMG’s Memorable Summer Reads

Posted on July 15, 2024July 15, 2024

Every summer, readers and publishers compile their recommended summer reading lists. Since we love to read at McKinney Media Group, we decided to follow suit with our own memories of summer reads that have stuck with…

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Posted in NewsTagged Book Marketing, Book Publicity, Book Reviews, Books, Marketing, Summer
Tips for Promoting Your Fall Books

Tips for Promoting Your Fall Books

Posted on July 15, 2024July 15, 2024

Calling all writers!  Are you ready to start promoting your fall books?  If you publish frequently you may remember how 2020 went.  The newscycle was super fast and everyone was distracted by stories about politics and…

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Posted in NewsTagged fall 2024, Marketing, publicity
Using Stories to Promote Your Book on Instagram

Using Stories to Promote Your Book on Instagram

Posted on May 15, 2024May 20, 2024

Instagram is a popular social media platform for influencers, including authors and readers. Using every feature the platform has available, including Stories to promote your book, can be very helpful to your campaign. Start by following…

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Posted in NewsTagged audience building, Authors, Branding, content marketing, Digital Marketing, Marketing, Social Media, Social Media Content
Using Reels to Promote Your Book on Instagram

Using Reels to Promote Your Book on Instagram

Posted on May 3, 2024

Over the past few years, it has become clear that Instagram is no longer just a photo sharing platform. Reels are one of the best ways to grow on Instagram, but they can be very overwhelming…

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Posted in NewsTagged audience building, Authors, Branding, content marketing, Digital Marketing, Marketing, Social Media, Social Media Content
CRM or SPAM?: The Age of Over Marketing

CRM or SPAM?: The Age of Over Marketing

Posted on May 3, 2024

Today, I’m watching a business channel and a commercial for Grammarly Business appears. In it, employees are being sucked into their computers, overwhelmed by emails they need to reply to. Of course, the AI tools available in the…

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Posted in NewsTagged audience building, content marketing, Digital Marketing, Email, Marketing
Interview with an SEO Expert

Interview with an SEO Expert

Posted on May 3, 2024

This week, we talked to an expert on SEO about all the questions you may have on maintaining a successful website with the best practices for SEO in 2024. SEO friendliness takes a lot of things…

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Posted in NewsTagged audience building, Branding, content marketing, Digital Marketing, Marketing
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Recent Posts

  • Maximizing Your Reach: Boosting Posts on Instagram & Facebook
  • Elevating Your Social Media Graphics: Using Canva Like A Pro
  • How Often Should You Publish?
  • The Power of Social Media Analytics
  • McMG’s Memorable Summer Reads

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