Artificial Intelligence (AI) writing is not new. Tech platforms have been using it to finish our sentences in Google Docs; to recommend headlines for ads; and to pull relevant keywords from an infinite number of potential…
TikTok & Book Promotion
If you aren’t using it, you’ve heard of it. However, you might not know how to use it, or what it really is. Today we will be discussing the underdog tool in your promotional belt, TikTok,…
When Should You Start Being Active on Social Media?
I have written a lot about timing for traditional book publicity campaigns. However, I haven’t spoken much about social media timing in today’s book marketing campaigns. Many writers tell me they need to wait to start…
What is the Best Social Media for Authors?
Most people have multiple social media accounts in order to consume a wide variety of content. However, for creators themselves, it’s better to stick to one or two social media sites in order to better build…
Threads vs X
With the complete rebranding of Twitter, now known as X, it’s a ripe time for some competition in the social media sphere. Meta has eagerly jumped at the opportunity and created Threads in hopes that previous…
AI Art and How it Affects Design
With the rise of AI such as ChatGPT and Dall-E, people are forgoing hiring artists and designers to instead use AI to create art for them. However, AI art has many flaws that make it pale…
How to Build a Community on Discord
With the use of social media, creators are able to connect with their audience directly. However, there isn’t a good place for the audience to gather and discuss on most social media. The biggest exception to…
Color Psychology and Branding
Color psychology and branding is one of the most important factors in consumer behavior and marketing. Consumers make their minds up about a product, service, or person, in about 90 seconds. More than half of that…
AI Threatens What Makes You Unique
Artificial Intelligence (AI) is like a new shiny penny in a world where we expect technology will make our lives easier. I would say that some things are definitely better with the speed of tech. However,…
Include POEM in all Digital Marketing Plans
A successful strategy for your business needs to include POEM in all digital marketing plans. What is POEM? It is a combination of Paid, Owned, and Earned Media. These three things together constitute the tools you…