Instagram is a popular social media platform for influencers, including authors and readers. Using every feature the platform has available, including Stories to promote your book, can be very helpful to your campaign. Start by following…
Using Reels to Promote Your Book on Instagram
Over the past few years, it has become clear that Instagram is no longer just a photo sharing platform. Reels are one of the best ways to grow on Instagram, but they can be very overwhelming…
CRM or SPAM?: The Age of Over Marketing
Today, I’m watching a business channel and a commercial for Grammarly Business appears. In it, employees are being sucked into their computers, overwhelmed by emails they need to reply to. Of course, the AI tools available in the…
Interview with an SEO Expert
This week, we talked to an expert on SEO about all the questions you may have on maintaining a successful website with the best practices for SEO in 2024. SEO friendliness takes a lot of things…
Finding Killer Keywords for Your Content
Everyone can’t be a Search Engine Optimization (SEO) expert, but you can do some simple things that will make your content more competitive. Using keywords or trending search terms in your content is one way to…
Getting Attention on Social Media
Getting attention on social media can feel like looking for a needle in a haystack. With millions of people on each platform, how do you get the right people to see your content? Many people think…
What is SEO and Why Should You Be Interested
Last month we talked about managing your social media content and audience. Now it’s time to discuss SEO, keywords, and getting people to visit your website. When you hear the term SEO, you may be thinking,…
Making Authentic Connections on Social Media
There are 4.9 billion people on social media; there are bots and marketing agencies spewing generic content; advertising is cluttering news feeds; and if you aren’t a celebrity, you won’t gain followers by the hundreds. So…
Content Pillars Lead Your Social Media Plan
What is a content pillar? That’s marketing speak for a theme. Content pillars lead your social media plan to build an audience. Once you feel comfortable posting on your social platform, the next step is to…
Creating An Effective Instagram Bio
Having an effective Instagram bio is a key factor in growing your audience since it is the first thing profile visitors will see. Potential new followers will see your bio and profile before making a quick…