Instagram is a popular social media platform for influencers, including authors and readers. Using every feature the platform has available, including Stories to promote your book, can be very helpful to your campaign. Start by following…
Using Reels to Promote Your Book on Instagram
Over the past few years, it has become clear that Instagram is no longer just a photo sharing platform. Reels are one of the best ways to grow on Instagram, but they can be very overwhelming…
Making Authentic Connections on Social Media
There are 4.9 billion people on social media; there are bots and marketing agencies spewing generic content; advertising is cluttering news feeds; and if you aren’t a celebrity, you won’t gain followers by the hundreds. So…
Content Pillars Lead Your Social Media Plan
What is a content pillar? That’s marketing speak for a theme. Content pillars lead your social media plan to build an audience. Once you feel comfortable posting on your social platform, the next step is to…
How to Talk About Your Book for the First Time on Social Media
So many authors come to us wondering when and how to start talking about their book on social media. Doing something new is nerve wracking and we know not all your current followers are interested in…
Generating Awareness with Influencer Outreach
With the prevalence of social media continuing to grow, influencers are becoming incredibly powerful tools in content marketing. Generating awareness with influencer outreach can be incredibly useful when it comes to relationship development. A simple Instagram…
Social Media for Authors: 5 Simple Solutions
In October I spoke at an Authors Guild event in NYC about social media for authors. It was moderately attended at the library but there were over 100 online attendees, which I thought was impressive. I…
AI Writing: Parasite or Partner?
Artificial Intelligence (AI) writing is not new. Tech platforms have been using it to finish our sentences in Google Docs; to recommend headlines for ads; and to pull relevant keywords from an infinite number of potential…
TikTok & Book Promotion
If you aren’t using it, you’ve heard of it. However, you might not know how to use it, or what it really is. Today we will be discussing the underdog tool in your promotional belt, TikTok,…
What is the Best Social Media for Authors?
Most people have multiple social media accounts in order to consume a wide variety of content. However, for creators themselves, it’s better to stick to one or two social media sites in order to better build…