If you are looking for ways to increase your reach on social media, boosting posts on Facebook and Instagram can be the easiest way to start out. Knowing how to effectively use these features can help…
Elevating Your Social Media Graphics: Using Canva Like A Pro
Eye-catching graphics are essential for standing out and engaging with your social media audience. It may seem scary, but there are so many tools out there that can help you create visually appealing content with ease,…
How Often Should You Publish?
A new author and writer of a series recently asked “how often should you publish?” They said it took about a year to write the first book and another year to get the beta readers, editing,…
The Power of Social Media Analytics
Social media is a valuable tool for authors to promote their books and build an online audience. While creating engaging content is important, understanding how the content performs is just as important. Social media analytics can…
McMG’s Memorable Summer Reads
Every summer, readers and publishers compile their recommended summer reading lists. Since we love to read at McKinney Media Group, we decided to follow suit with our own memories of summer reads that have stuck with…
Tips for Promoting Your Fall Books
Calling all writers! Are you ready to start promoting your fall books? If you publish frequently you may remember how 2020 went. The newscycle was super fast and everyone was distracted by stories about politics and…
Using Stories to Promote Your Book on Instagram
Instagram is a popular social media platform for influencers, including authors and readers. Using every feature the platform has available, including Stories to promote your book, can be very helpful to your campaign. Start by following…
Using Reels to Promote Your Book on Instagram
Over the past few years, it has become clear that Instagram is no longer just a photo sharing platform. Reels are one of the best ways to grow on Instagram, but they can be very overwhelming…
CRM or SPAM?: The Age of Over Marketing
Today, I’m watching a business channel and a commercial for Grammarly Business appears. In it, employees are being sucked into their computers, overwhelmed by emails they need to reply to. Of course, the AI tools available in the…
Interview with an SEO Expert
This week, we talked to an expert on SEO about all the questions you may have on maintaining a successful website with the best practices for SEO in 2024. SEO friendliness takes a lot of things…