Everyone can’t be a Search Engine Optimization (SEO) expert, but you can do some simple things that will make your content more competitive. Using keywords or trending search terms in your content is one way to…
Getting Attention on Social Media
Getting attention on social media can feel like looking for a needle in a haystack. With millions of people on each platform, how do you get the right people to see your content? Many people think…
What is SEO and Why Should You Be Interested
Last month we talked about managing your social media content and audience. Now it’s time to discuss SEO, keywords, and getting people to visit your website. When you hear the term SEO, you may be thinking,…
Creating Your Social Media Plan
This month we spent a lot of time going through different aspects of posting about your book and your brand on social media. Now that you know how to get started, make authentic connections, and discover…
Making Authentic Connections on Social Media
There are 4.9 billion people on social media; there are bots and marketing agencies spewing generic content; advertising is cluttering news feeds; and if you aren’t a celebrity, you won’t gain followers by the hundreds. So…
Content Pillars Lead Your Social Media Plan
What is a content pillar? That’s marketing speak for a theme. Content pillars lead your social media plan to build an audience. Once you feel comfortable posting on your social platform, the next step is to…
How to Talk About Your Book for the First Time on Social Media
So many authors come to us wondering when and how to start talking about their book on social media. Doing something new is nerve wracking and we know not all your current followers are interested in…
Content Marketing: Optimizing Your Link in Bio
Last week we gave you some tips to optimize your Instagram bio. Now, I am going to give you some ideas for getting the most out of your “link in bio”. Instagram sets limits on when…
Creating An Effective Instagram Bio
Having an effective Instagram bio is a key factor in growing your audience since it is the first thing profile visitors will see. Potential new followers will see your bio and profile before making a quick…
Planning Your Social Media For a New Year
Are you ready to plan your social media for a new year? It’s going to be a wild one, so hang on tight. Here are some things to think about as you set up your content…