Are you ready to plan your social media for a new year? It’s going to be a wild one, so hang on tight. Here are some things to think about as you set up your content calendar for 2024.
Elections and Algorithms
You may think the election, way off in November, is not going to affect you. Why should it? You are just one person, marketing yourself and your work. The amount of global activity that will affect Facebook, Instagram, and Tik Tok, for example, will create an uproar. In 2020 we were banned from promoting a film that dealt with post-partum depression because it contained “social issues” and Meta’s algorithm was filtering for topics under that umbrella. Getting around these filters will require creative messaging and still you might have some challenges. Also, pay attention to any changes in algorithms that are made public. Follow Reddit channels and check out websites like HubSpot (link to article from 2023 about TikTok) regularly for any news.
Welcome to the first full year of hype dedicated to Artificial Intelligence, which for our purposes is Generative AI. Generative means that content is “generated” by AI. You just prompt ChatGpt or Bard and the rest is easy. Not so. From time to time I will include some of my results from AI prompts. So far I’ve found the content very basic and it needs a lot of editing. However, many people use it to get ideas for blogs, articles and other longer form writing. Keep an eye on TechCrunch, which is covering AI closely.
Know Your Audience on Social Media
According to DemandSage.com, “There are 4.95 billion social media users globally. This means 60.49 of the global population uses Social media.” The good news is there are tons of readers and customers out there to find. The bad news is that you must know your audience. In fact, you should have an image of the person you are promoting your book or business to from the very start. Imagine you are having a conversation over a beverage (coffee is my choice). Figure out what your audience really, really wants and needs and create your content to fill those desires. Then nurture your group with a combination of experience based ideas and information.
Be Consistent and Check Your Metrics
Set up your calendar and follow it. Today my calendar says I need to write my Happy New Year blog. I’ve been taking notes on what I want to say for a couple of weeks. My team has to write three more blogs this month, create reels, a how-to video for our newsletter subscribers, a newsletter, and regular posts. We check each item to see how it is doing and we make adjustments so that we reach the right people with the information they need and want. Sound familiar? If you haven’t set up a schedule for the month with your topics and content types, do it now.
No, really, I mean right now.