Eye-catching graphics are essential for standing out and engaging with your social media audience. It may seem scary, but there are so many tools out there that can help you create visually appealing content with ease,…
The Power of Social Media Analytics
Social media is a valuable tool for authors to promote their books and build an online audience. While creating engaging content is important, understanding how the content performs is just as important. Social media analytics can…
Using Stories to Promote Your Book on Instagram
Instagram is a popular social media platform for influencers, including authors and readers. Using every feature the platform has available, including Stories to promote your book, can be very helpful to your campaign. Start by following…
Using Reels to Promote Your Book on Instagram
Over the past few years, it has become clear that Instagram is no longer just a photo sharing platform. Reels are one of the best ways to grow on Instagram, but they can be very overwhelming…
Finding Killer Keywords for Your Content
Everyone can’t be a Search Engine Optimization (SEO) expert, but you can do some simple things that will make your content more competitive. Using keywords or trending search terms in your content is one way to…
Getting Attention on Social Media
Getting attention on social media can feel like looking for a needle in a haystack. With millions of people on each platform, how do you get the right people to see your content? Many people think…
Making Authentic Connections on Social Media
There are 4.9 billion people on social media; there are bots and marketing agencies spewing generic content; advertising is cluttering news feeds; and if you aren’t a celebrity, you won’t gain followers by the hundreds. So…
Content Pillars Lead Your Social Media Plan
What is a content pillar? That’s marketing speak for a theme. Content pillars lead your social media plan to build an audience. Once you feel comfortable posting on your social platform, the next step is to…
How to Talk About Your Book for the First Time on Social Media
So many authors come to us wondering when and how to start talking about their book on social media. Doing something new is nerve wracking and we know not all your current followers are interested in…
Content Marketing: Optimizing Your Link in Bio
Last week we gave you some tips to optimize your Instagram bio. Now, I am going to give you some ideas for getting the most out of your “link in bio”. Instagram sets limits on when…