What is a content pillar? That’s marketing speak for a theme. Content pillars lead your social media plan to build an audience. Once you feel comfortable posting on your social platform, the next step is to…
How to Talk About Your Book for the First Time on Social Media
So many authors come to us wondering when and how to start talking about their book on social media. Doing something new is nerve wracking and we know not all your current followers are interested in…
Content Marketing: Optimizing Your Link in Bio
Last week we gave you some tips to optimize your Instagram bio. Now, I am going to give you some ideas for getting the most out of your “link in bio”. Instagram sets limits on when…
TikTok & Book Promotion
If you aren’t using it, you’ve heard of it. However, you might not know how to use it, or what it really is. Today we will be discussing the underdog tool in your promotional belt, TikTok,…
What is the Best Social Media for Authors?
Most people have multiple social media accounts in order to consume a wide variety of content. However, for creators themselves, it’s better to stick to one or two social media sites in order to better build…
Threads vs X
With the complete rebranding of Twitter, now known as X, it’s a ripe time for some competition in the social media sphere. Meta has eagerly jumped at the opportunity and created Threads in hopes that previous…
AI Art and How it Affects Design
With the rise of AI such as ChatGPT and Dall-E, people are forgoing hiring artists and designers to instead use AI to create art for them. However, AI art has many flaws that make it pale…
Color Psychology and Branding
Color psychology and branding is one of the most important factors in consumer behavior and marketing. Consumers make their minds up about a product, service, or person, in about 90 seconds. More than half of that…