A successful strategy for your business needs to include POEM in all digital marketing plans. What is POEM? It is a combination of Paid, Owned, and Earned Media. These three things together constitute the tools you…
Small Business Marketing: What Makes You Special?
How do small businesses survive these days in a crowded market where being discovered online is more than half the battle? They need to know what makes them special and understand how they can directly fulfill…
Tailoring Your Hashtag Strategy
If you work with social media in any capacity, there’s no doubt that you’ve seen and used hashtags across multiple platforms. The landscape around them, however, is constantly changing and every site tends to leverage them…