For small businesses and brands that are not satisfied with the results of their digital marketing efforts, McKinney Media Group will create and implement a data-based, digital marketing strategy that will help you grow.
What We Do
Differentiate Your Brand
Find out how your brand sets you apart from the competition.
Audience Targeting
Identify, reach, and build trust with your customers.
Scale Your Business
Create campaigns that delight and engage your audience.
Strategic Communications
Are you a new business trying to establish yourself in ecommerce? Or have you been implementing a digital strategy for years, but it does not seem to work like it used to?
Marketers and brands call the internet “The Internet of Things”, because of the rise of ecommerce for products and services. There is a lot of competition out there and many business owners have noticed that it is much harder to generate leads and sales than it used to be. One major mistake businesses make is not identifying what makes their brand, product, or service unique.
We help clients focus on what makes them stand out so that they can meet their goals. Our process includes diagnosing communications issues, audience and competitor research, and presenting a strategic plan that makes the most of what you have to offer.
Digital Marketing
Do you know that with proper planning utilizing tools you already can access, you can upscale your marketing efforts? And, you don’t need to do it alone?
Marketing campaigns are composed of paid, earned, and owned media. Owned media can include your website, social platforms, podcasts, and a YouTube channel. If you properly use the power of your platform you can communicate directly with your customers to build the relationships that will grow and sustain your business.
Content is key and we practice comprehensive keyword, trend, and audience research to find the best way to present your brand’s message. We are focused on data and we analyze metrics regularly to make sure you have an optimized digital campaign.
Public Relations
Public relations is more than media hits. With over 25 years of experience working in a constantly changing digital media world, we know about the skill and the craft of PR. It is about crafting messaging that furthers a client’s interests and protects their brand. This information needs to be strategically disseminated through your owned media and appropriate earned media channels that address the right audience.
We have worked with CEOs, entrepreneurs, thought leaders, celebrities, filmmakers, authors, scientists, doctors, lawyers, and more. Our clients have appeared in many publications and in broadcast media including the New York Times, Family Circle, MSNBC, Today, NPR, and Fortune.
“…In an industry where people routinely go blindly on gut (or less!), this agency combines market-based insights with instincts born of deep experience to craft a digital brand identity and marketing plan that are executed against an informed view of the consumer. “
“With Claire, I trust that she and her team not only understand and employ strategy around the campaigns for our products, but that they are persistent in getting the word out about our books and authors.”
“Claire McKinney and her team have brought creativity and enthusiasm to the world of health insurance consulting! They have raised the profile of my company, and myself as CEO, to a much higher level in the media world and in my industry.”
“Building trust is just as important as building your brand.” – Forbes Magazine
We offer digital marketing solutions that drive customers to your brand and products. Our clients enjoy our client-centered approach and high level of customer service. We want to hear your story and understand your challenges, because you know your business better than anyone.